In this time of economic turmoil we find ourselves rethinking the meaning of value. At the bottom of the economic pyramid, some 4 billion people subsist on less than $3000 a year. It is here, where needs are consistently unmet, that the opportunity for real growth and the ability to create undeniable value exists.
Companies targeting this ‘Bottom of the Pyramid’ sector have the potential to generate substantial profit, and to help communities increase their income and improve their standard of living. This site aims to identify the needs among developing people worldwide and to inspire innovative responses.
